Archive for Startup company

Passengers to FlyInStyle with their Favorite Brands and Shops!

Posted in Amanda A. Anthony, Entrepreneurship, FlyInStyle, Travel with tags , , , , , , , , , , , , , , , , , , , , , , , , , , on March 28, 2014 by amandaaanthony

FlyInStyle went live in the App Store in March 2014 ! You can now download it and give it a try on your next airport trip. . We will have the Android version following shortly.  The FlyInStyle App helps travelers connect with their favorite brands and retailers for instant deals, product launches, happy hours & more. I am so happy to share this news; we hope it will be the first of many announcements to come on improving the passenger experience at the airport. Please enjoy an excerpt from a recent press release below:)


No more lame-over layovers! Make your wait-time fly by!

FlyInStyle opens a mobile communication platform for airport brands & retailers never before seen in the industry, allowing them to reach their consumer in innovative ways while increasing consumer understanding in the airport. It is the first airport app of its kind, specializing in improving the airport experience by showcasing offers & events in retail and restaurants.  Eventually we will have a better understanding of how mobile can influence buying decisions. In the airport , as passenger traffic increases and people turn more and more to their mobile devices for entertainment, the opportunity to engage passengers will continue growing.   FlyInStyle allows its beta merchant partners to publish content in any airport globally in minutes and determine the duration of each offer and event, so efforts can be highly targeted.  The focus in the first half of 2014 is in the Americas as the company ramps up with exciting offers, deals and events while building its user base.  They also have sights set on engaging high potential demographic targets like Brazilians and have accelerated expansion of multiple language support.  The company is pushing merchants to publish global offers to give the passenger the best possible experience in the app for their entire trip.  FlyInStyle is working alongside its brand and retail merchant partners on driving awareness, downloads, and usage during the trip through activities at the airport and online.   FlyInStyle is in beta testing with select brand and retail partners but will gradually add more merchants throughout the beta period. Stay in touch at!!


Check out my new Facebook Page & Brand Logo for Fortesphere:

Posted in Business, Entrepreneurship, Inspiration, Leadership, Professional Development, Social Media, Uncategorized with tags , , , , , , , , , , , on August 2, 2012 by amandaaanthony


Check out my new #Facebook page Fortesphere & our brand new logo! 

This is a very proud moment for me as I get going on building a new brand under my new company.  Followers & sharing are MUCH appreciated. This is the first product that my startup company The Professional Connection Incorporated will be launching with its own website soon. Please help me build brand awareness by sharing with you networks!

A Sneak Peak at Fortesphere Mission

Empower individuals to be leaders, taking the reigns in their own personal & professional development, leveraging their strengths. Offer a platform to connect & build valuable relationships as well as a personal leadership roadmap. Create a hub of resources & tools for continuous growth.

More News to Come!

Please share your thoughts & connect!

Linked In

Twitter: @amandaaanthony @fortesphere

Facebook Page:

#follow #startup #socialmedia #sm #leadership #management #empowerment #personaldevelopment

amandaaanthony: Success: What does it Take? And Where Does Work-Life Balance Fit In?

Posted in Amanda A. Anthony, Business, Inspiration, Leadership, Professional Development, Uncategorized, Work-Life Balance with tags , , , , , , , , on June 25, 2012 by amandaaanthony

amandaaanthony: Success: What does it Take? And Where Does Work-Life Balance Fit In?:

Success: What does it Take? And Where Does Work-Life Balance Fit In?

Posted in Amanda A. Anthony, Entrepreneurship, Leadership, Professional Development, Uncategorized, Work-Life Balance with tags , , , , , , , , , , , , , , , , on June 15, 2012 by amandaaanthony


I went to lunch with a friend and mentor of mine recently who has owned his own successful company for many years, and he said to me:

“Amanda, I don’t work. I love every minute of what I am doing and it is mine, so this is not work-it is play. I play all day.”

A powerful statement & an aspirational goal to any newly starting entrepreneur…but really isn’t this what we all seek for true happiness, success and personal fulfillment? And maybe this has something to do with more than just passion & luck to find the “right career”? Maybe this is beyond capability and experience.  Maybe this ties back to the ever elusive balance I have been seeking for most of my professional career…

Passion & Drive to Win

I have been passionate in just about everything I have done professionally…even the assignments I didn’t particularly enjoy. The reason? Frankly, I like to win. I always have; my family, friends & husband will all tell you I am a relentlessly competitive game/card player. I love facing new challenges & designing strategies to overcome them which is something that translates both personally & professionally.


I cannot say that I have never been tempted by superstition…but with that said, in recent years I have far less patience for others who cast luck as the responsible party for good (usually in others’ lives) & bad (usually in their own lives) decisions. We make our own luck.  As a famous entrepreneur said in a recent interview:

“The harder you work the luckier you get.  We are each presented 20 doors-you can call it luck; you create your own opportunities.”-@robertherjavec

Opportunities Won, Opportunities Lost

This is called experience in my book…and it eventually translates into capability, depending on our ability to learn along the way. The key is to take the personal emotion out when things don’t go the way we plan (which can be difficult), try to reach & learn from the situation, then move forward without baggage.  Learn from the past. Be Present. Dream of the Future.

Success = Happiness = Achieving Balance?

I am not the best (yet) at maintaining work-life balance…in fact I am just starting to get a grip on what this must mean/feel like once you achieve it. I have had the tendency to go “full speed ahead” in one or two areas at a time, slowly letting other areas slip, then readjusting the sails as needed.  Examples: A) Working outrageous hours, taking on more & more professionally, but letting my social life and/or health slip. B) Full engagement on my health & fitness along with work, but letting personal time suffer…You get the idea.

Now that I work for myself, it is not any easier to achieve balance. The difference is that now when I work too much, it’s for me, so in some ways it doesn’t feel like work. I have been on vacation for a week but when I check emails or work a little in between, I enjoy it & don’t have difficulty disconnecting afterward.  I recognize that it is early in my independence and I am not yet generating income, answering to stakeholders or facing crucial deadlines…but I wonder, is this a little closer to balance? When your work is enjoyable enough that the lines are blurry with fun time?

The tides are always shifting, the sands moving, the trees growing, the earth turning & changing…as are we. So the challenge remains how to keep everything moving at the right pace to keep balance. I will let you know what I think about this one a little later in my new career;)

If you haven’t read “The Four Agreements” by Miguel Ruiz, it is an excellent and practical guide to happiness that is a perfect accompaniment to my thoughts above.

Please share your thoughts on my blog!

Linked In:

Twitter: @amandaaanthony


Why I Decided to Leave a Fantastic Job/Company to Go on My Own in an Uncertain Economy

Posted in Amanda A. Anthony, Economics, Entrepreneurship, Leadership, Professional Development, Uncategorized with tags , , , , , , , , on June 8, 2012 by amandaaanthony

I wasn’t happy.

It was causing me stress and distress to my body.

I finally woke up and figured out both my priorities and established a purpose along with a set of goals.

This is my first post on my first blog which will eventually feed content into the social media business I am building. Since many of my followers don’t know me well, I thought I would take a few minutes to catch you up on how & why I landed HERE. For those of you that DO know me well, I will do my best to keep it concise;) Like many visionaries, I sometimes dream in too much detail. My husband can attest to that!

The Backstory

I recently departed from Procter & Gamble (P&G) after nearly 10 years of service with outstanding results. I was heavy with this decision that I didn’t plan to make although all the signs in my path kept pointing to that choice. I finally spoke to an old friend who knows me better than most and she made me realize the last 10% remaining of what I had already been seeing, feeling and sensing: the time had come. She simply said to me, “Amanda, you have always been successful. You have always delivered above average. You have your idea which you are passionate about…what is stopping you? If this isn’t making you happy anymore, then it isn’t worth it.” She said many other things but there it finally was…the lightbulb in my head finally hit the brightest setting.

I typically take major life decisions rather slowly. I am indecisive in my personal life and like to weigh everything out. I am a Libra; I am not much of a horoscope follower but I always found it appropriate for that reason. The thing is, I never really noticed that as a Libra I should also be constantly reminded to keep balance in my life. Balance had been missing for me for a while (we can address this in a later post). But this decision I knew within the hour of that discussion and a follow-up with my husband and a couple of close friends & mentors. It was time to close the door and open the one on the other side.

The New Door

I am building a startup company related to Personal & Professional Development. At first I planned to launch this blog and tell you all about it…then I realized that I might give away the farm & never see you again on my page. For this first post, I would like to share some thoughts on leadership, the state of the economy, the challenges for current generations & hopefully land on a more detailed answer to the question in the subject line;) If you keep tuning in, you will also hear some perspective on the challenges of transitioning to be an entrepreneur and share my launch with me eventually.


We are all leaders. This will be a theme on this blog during the launch of my exciting and mysterious new product. The thing is, sometimes life gets in the way and we lose track of working to become better leaders. More agile and diverse leaders. Empowering and inspiring leaders. Some of us don’t recognize that we are leaders at all, and may need a little reminding, a push or even just a bit of kindness. So, I will bring you tools, resources, networking and my humble perspective on leadership in exchange for your readership, discussion, following, liking (or disliking) and feedback.

O Economy, Our Economy…it’s Everyone’s Economy

We sure have come a long way. We are living in a global economy and learning how to navigate in waters so complex, no ship has ever had to traverse them in such weather and conditions. Globalization has really made so many conveniences, such progress, (Better boats & navigation systems) and yet we are faced with challenges so much more complex at the macroeconomic level when we look at the interdependence among various nations. This is of course not new, but each year that passes makes a tougher storm to weather. The thing is, as ship captains of all different size vessels in all ends of the earth, we can only do one thing: figure out the best option and take the next step on the microeconomic level to get us closer to our port, weathering the storm.

For those of you on Linked In or Twitter, you may have heard me referencing a speech given by the President of the Fed from Atlanta here in South Florida this week. His comments on the state of the local, state, national and global economies were consistent with the reports we are hearing on the news here. Recession potential for 2013; housing prices stabilizing nationally; unemployment rates have improved overall in last 18 months in the U.S. but numbers for the 18-29 year old demographic are startling. Education at the higher levels is not fielding the jobs it once was, and we are seeing more entrepreneurship, although government support for small business remains a challenge. On the bright side, at the microeconomic level, we need entrepreneurs (like me, and many others out there-whew! thankfully some good news here) to help with job creation. I aim not only to create jobs through my company but to enable people to seek the “right fit” which will also hopefully improve employment challenges.

Why did I leave P&G, the 26th Largest Company in the World to Go Alone?

I believe I can do more. Maybe not more than P&G (It’s a pretty enormous company), but more for myself and therefore more for others. To borrow language from my former employer, I believe that I will go (and grow) “bigger, better, faster” if I go it alone. I am not ready for a big reveal; I have both sales and marketing blood coursing through my veins, so the reveal will have to be a little bigger than this first post on my shiny new blog. What I will share with you today, and I hope you will help me network as much as possible to find interested followers is this:

  • I will bring a new platform to market to help navigate these rough waters.
  • I will challenge you to change and focus on continuous growth. It starts with ownership of your personal & professional development.
  • I will challenge the current resources out there to become better and more efficient.
  • I will bring solutions, a map, perspective and guidance to facilitate your growth, if you are interested in jumping onboard with me;)

At the end of the day, I may or may not be the one to help place you into your next job, but I hope to be someone that helps you find out what you want to do in your life and how you are going to navigate getting there. And I hope to share some inspiration; I never have enough!

Please follow me on Linked In & Twitter.


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